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Companies will be able to grow up to 400% in sales, thanks to the Bigo + Stibo Systems collaboration.
“The alliance will benefit customers and companies that manage a large amount of product information, diverse catalogs in their eCommerce and multiple data in digital and printed channels, in addition to the efficient and centralized management of data”.
February 15th.- Bigo, a Keyrus Group company, once again expands its collaboration network and broadens the reach of Mexican companies, adding the danish technology company, Stibo Systems, as an implementation partner (Consulting Partner); leader in Master Data Management (MDM) and Product Information Management (PIM); in addition to having the ability to integrate and coexist with eCommerce, ERP and CRM platforms, among others.
With Stibo Systems, Bigo will strengthen both its technological solutions in eCommerce Digital Platforms and its consulting in Digital Transformation projects, not only in Mexico but also in the United States and Latin America. Some benefits that have been seen with the implementation of these solutions have been the growth of up to 20% in product attributes, an increase of up to 400% in sales, and the reduction of approximately 50% of time to market with new products.
«Today, Stibo Systems is growing strongly in Mexico. Part of our mission with this alliance is to continue consolidating our position in the technology industry, but especially in the specialization of digital technologies. Our vision is to be one of the leaders in Mexico and Latin America and to expand our capabilities to the United States,» said Raúl Castellanos, Chief Executive Officer (CEO) of Bigo.
Stibo Systems MDM solution naturally complements Bigo’s portfolio of Digital Commerce and Customer Experience services. Thus, this alliance will benefit customers and companies that manage a large amount of product information, diverse catalogs in their eCommerce portals, and multiple data in digital and print channels, as it will enable the possibility of having an efficient and centralized master data management, obtaining an operational and strategic advantage.
“After the implementation of Commerce, Marketing and Customer Experience, the maintenance of the product catalog is a problem that our customers are constantly facing, as well as the management, workflows, tracking, and publishing of information to all channels of interaction with the consumer. When that starts to become complex, it becomes important to get a solution like MDM”, said Alberto Corona, Chief Technology Officer (CTO) of Bigo.
Stibo Systems has extensive experience in the retail and FMCG sector and sees Bigo as a strong arm to explore other markets in the region that today need to strengthen their master data management.
“We see Bigo and Keyrus as very powerful allies with a very good installed base, as well as positioning in the country due to their experience and good practices. We are confident that with this alliance we will reach new markets and industries”, added Alejandra Sabogal, Stibo Systems‘ Alliances Manager in Mexico.
Stibo Systems‘ technology is recognized worldwide by analysts such as Forrester and Gartner. Its MDM centralizes high volumes of information and master data that exist within a company; product, customer, supplier, and location data, among others, are managed on a single platform providing transparency and consistency in the publication and flow of information.
“We are very excited and motivated with this new alliance because we recognize Stibo Systems as a company with a high degree of specialization in digital technologies for eCommerce, Customer Experience, and Data Intelligence”, concluded Raúl Castellanos, CEO of Bigo.
